Changi Airport’s immersive “Theatre of Experience”

Changi Airport’s immersive “Theatre of Experience”

Singapore’s Changi Airport recently opened a multimedia installation that aims to enhance passengers’ experience as they pass through the airport’s Terminal 4 building.

From optical illusions to cinematic storytelling, the architectural media features picturesque high-altitude landscapes, alternated with virtual bas-relief sculptures that subtly come to life. In the heritage zone, real and virtual traditional shop house façades create an authentic backdrop for local culture and storytelling.

Moment Factory, the company commissioned for the project, has a vast portfolio of immersive, interactive multimedia artworks scattered across various public and private locations around the world. Changi is the second airport to ever welcome its artwork, after Los Angeles International Airport.

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