Sponsored by Istanbul Sabiha Gokcen International Airport
Istanbul Sabiha Gökçen Airport has launched Turkiye’s First Airport Loyalty Program
Sabiha Gökçen International Airport has introduced ISG PORTPAL, a rewards program for frequent travellers to maximise their benefits at the airport. Now Sabiha Gökçen passengers can enjoy unique and personalised offers at the airport as well as worldwide through its easy-to-use app!
Users can download the app from PlayStore or AppStore and start winning gift points at every purchase from the marketplace within the airport. With ISG PORTPAL, passengers can enjoy exclusive offers and benefits at food and beverage outlets, duty-free shops, lounges, fast-track points, airport hotel and airport parking lot- all available on a single platform.
Sabiha Gökçen aims to reward its passengers with the best end-to-end experience at every travel touchpoint through program partners and stakeholders at the airport, enjoying the advantages of earning and burning points, as well as surprise privileges.
Berk Albayrak, CEO of Sabiha Gökçen International Airport said, “Being the second largest airport in Turkiye, we serve more and more passengers every day and offering them state-of-the-art services and innovative technologies to make their airport experience more comfortable and enjoyable has become our unique selling point.
Albayrak said, “Our investments in innovative technological solutions will continue in parallel with the diversification of our passengers' needs. I sincerely believe that our loyalty program will strengthen our relations with our business partners at the airport and offer our passengers a unique and excellent experience.”
‘Respect Makes Us Smile’ Awareness campaign reminds passengers to treat airport staff with respect & dignity
After two pandemic years and coronavirus-driven restrictions, tourism industry has experienced a summer travel bounce due to the human drive to bust out and explore the world. But post-pandemic surge in air travel came with its unique problems causing delays, cancellations and adding up to travel anxiety resulting in major stress while flying which is reflected in passenger behaviour towards airport staff.
In line with its “we care” brand promise, Sabiha Gökçen took the necessary steps to look at passenger stress points while raising awareness among the passengers with regards to the airport staff that keep operations going 7/24 to make sure travellers arrive to their next destinations smoothly and conveniently.
“To enjoy a smooth trip please observe the laws and regulations at the airport and treat employees with dignity & respect. Because #WeCare” the awareness pamphlets read and “Give respect to Get Respect” message was reinforced during the airport operator’s launch event with the participation of public authorities, stakeholders and staff from Police officers to help desk clerks and from cleaners to guest attenders.
Berk Albayrak, CEO of Sabiha Gökçen International Airport said, “we are leading the way with programs like this that raise awareness and acknowledge the hard work that our diverse teams put into effect.“
To raise awareness amongst travellers, Sabiha Gökçen has designed a campaign that is rolled out across all airport communication channels: at check-in desks and point of sale for food and beverage throughout the terminal, and in digital across the entire video monitors sharing information and best practices, reminding passengers that the airport staff is working devotedly for their safety, security and comfort.
Badges, lanyards and yo-yo attachments bearing “Respect makes us smile” and “we care” messages were handed out to staff working primarily at passenger touchpoints.
“We cater to thousands of passengers every day at Sabiha Gökçen Airport, where approximately 600 aircraft land and take off daily. It is great happiness for us to always host our passengers in the safest, most comfortable way and to send them from here with pleasent feelings... It is important that the employees working at the terminal work in a peaceful environment while serving our passengers and reflect this to our passengers in the same way. Therefore, the message given by the project ”Respect Makes You Smile“ and ”We Care” is valuable for all of us," Albayrak added.
Sabiha Gökçen Airport serves 149 destinations located across 50 countries.
Main image: (r-l) Berk Albayrak, CEO of Sabiha Gökçen International Airport pictured with Song Hoi See, Founder of Arrture and CEO of Plaza Premium Group at ISG PORTPAL’s partner’s event.